Most software products are accompanied by documentation for their users. In order to write the best documentation possible, technical writers are helped in managing the content they write by a specific category of tools. Content Management can be implemented with the help of specialized CMS tools in terms of infrastructure. However, CMS tools cannot tell you how to organize your content, how to write it, and how and when to reuse it. This presentation focuses on explaining the use of CMS tools and the logical principles which drive effective content reuse. If not properly managed and curated, content reuse can backfire even if you use a state-of-the-art CMS tool.