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Creativity and innovation in companies - from bullshit to the real shit

Doru Șupeală - Managing Partner @ SPOR

Live from Studio room

10th November, 15:15-15:45

Too many IT companies in Cluj pretend being involved in creative projects and innovation but only deliver the traditional outsourcing services. To be really innovative, it is not enough to pretend it but to create an appropriate culture, climate and context. Our companies need to learn how to become innovative, so they need to invest in skills that are not educated right now. Let's discover together the right way to creativity and valuable innovation.

Doru Șupeală

SPOR

Doru Șupeală is a Marketing and Business strategist and consultant, Managing Director at SPOR – Școala Pentru Oameni Responsabili (The School for Responsible People) and Head of Marketing at AirportLabs, a Research & Development IT company with own products and a global market, in the aviation industry. He is a PhD candidate at Babeș-Bolyai University, writing a thesis on the management of creativity and innovation in market-creating and disruptive companies, and initiated the creativity experiments named ”Fabrica de Idei” (The Idea Factory) – sessions and camps.

He has an MBA with Distinction from Hull University Business School, MA and BA in Marketing from Babeș-Bolyai University, and MA and BA in Communication Studies from Transylvania University Brașov. He worked in top management positions in Marketing, Communication and Procurement in several local and multinational companies, such as Selgros, IKEA, Betfair, Onyx Beacon, Ramada Brașov or InNuts Fund. He also worked as journalist and editing manager at ProTV, Radio Brașov and MixMediaGroup, and as communication consultant at Autoliv.

Written work:

  • “On Employer Branding” – to be published in 2020
  • “Experience Makes a Difference – Proximity Marketing for Millennials” (Libris Publishing House, 2017)
  • ”Inspire to hire and win the war for talents” - Marketing ID Journal - DeGruyter, Berlin.
  • ”MarkeThink & More” – personal blog: www.dorusupeala.ro