For 15+ years, smartphones shaped how we see and interact with the digital world - through flat panes of glass. Nowadays, spatial computing slowly moves software from screens to surroundings.

This talk reframes how we design and ship products when the world becomes the interface: experiences that adapt to context and minimize friction, while also aiming to be ergonomic and socially acceptable. We’ll explore what already works (like spatial UI, hands/eyes/voice interaction), what could be improved or feels a bit awkward (comfort, battery life, social norms), and how to build natural, useful products that people would actually use.

Whether you’re a developer, an app founder, or simply working in tech, you’ll gain valuable insights from real-world examples, and with practical tips from building on Apple Vision Pro and experimenting with devices like Viture Luma Pro and Ray-Ban Meta. The mixed reality future is closer than ever, and it's time to build for the world around us, not just for the screen.