Programming & AI
From Keywords to Innovation: Reshaping SEO for Product Growth
Ramona Sângerean - Senior SEO Specialist @ Betfair Romania Development
Studio room
12th November, 15:45-16:15
A look at how SEO can power product innovation and smarter content development. This session reveals how SEO insights can be applied beyond keyword and page optimization, with practical examples showing how SEO tools can shape better products, drive sustainable content growth, and create richer user experiences.
Ramona Sângerean
Betfair Romania Development
SEO Specialist with 6+ years experience in the SEO field (industry Online Gambling in UK, IE, Spain, Romania and Sweden) in addition to 5 years in Digital Marketing (2 years in Real Estate US & CA, 3 years in agency with clients from several industries); Delivered projects which improved organic visibility and acquisition of new customers (SEO requirements for website migrations, identified and fixed technical SEO blockers, conducted on page optimization, informational content strategy to target long-tail keywords, internal and external link building, SEO competitive analysis, SEO audits etc.).
