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UI/UX

UI/UX Panel #CreateNewWorlds

Anca Șofan - Lead Product/UX Design @ BoatyardX

Daniel Oros - UI/UX Designer @ CodeCrafters by BT

Radu Ghitulescu - Senior UX Designer @ msg systems Romania

Anamaria Androne - Head of UX @ Codecrafters by BT

Radu Chelariu - Design System Manager @ METRO.digital

Room 32

13th November, 15:45-16:45

Anca Șofan

BoatyardX

Anca Sofan is a Lead Product / UX Design at BoatyardX, where she blends over 18 years of design experience with a strategic product mindset. Known for her sharp eye, structured thinking, and unapologetic love of Figma, Anca plays a key role in shaping user-first digital products—across industries like legal tech, sustainability, compliance, fintech or HR.

She’s led multi-disciplinary teams through complex discovery phases, co-created platforms that turn scientific data into intuitive tools and helped shape product visions from sketch to scale. Anca is passionate about bridging the gap between design and delivery, advocating for clarity, usability, and the occasional sticky note brainstorm.

Daniel Oros

CodeCrafters by BT

Daniel doesn’t write to impress. He writes to think. To untangle the knots of the world and reweave them into something that makes sense—at least for a moment. He draws not for the sake of art, but to make things real. Tangible. Useful. He sings so others can dance, and he simply is—so others might see.

This isn’t just poetic musing. It’s a pattern. A way of being. A philosophy that suggests the most powerful transformations don’t come from force, but from perspective. Daniel is fascinated by the more-than-human world—the ecosystems, the interdependencies, the quiet intelligence of nature. And he believes that with the right mindset—an outward one—everything can shift in the blink of an eye.

But let’s bring it back to the present. Daniel is a UX designer. His roots are in advertising and online communication, but his reach extends far beyond. With nearly two decades of creative work behind him—words, visuals, strategy—he’s helped clients from coffee brands to space agencies find their voice. Doncafe. Pilot Frixion. NASA. Lenor. Banca Transilvania. Garanti Bank. Healthcare. Each project, a new lens. Each client, a new story.

And yet, where he feels most at home is not in the boardroom or the brainstorm, but in the quiet, persistent work of NGOs. The kind of work where you might just catch a tree hugging a human—if you’re paying attention.

Radu Ghitulescu

msg systems Romania

Anamaria Androne

Codecrafters by BT

I am currently the Head of the UI/UX team at BT Code Crafters, with the mission of creating a great user experience for our banking product. I would describe myself as a creative empath. My career spanned multiple disciplines (architecture, graphic design, and UXD), all of which helped me have a better understanding of people and processes, and grow my creative muscles.

Radu Chelariu

METRO.digital

Product Design Manager (UX/UI).
Specialties: User Experience, Visual Design, eCommerce, UX, UI