UI/UX
What If the Product Owner Was a River? Designing for Stakeholders We Can’t See
Daniel Oros - UI/UX Designer @ CodeCrafters by BT
Room 32
13th November, 11:00-11:30
On a Tuesday in spring, a team ships a small change to speed deliveries. Customers cheer. Two weeks later, a neighborhood downstream floods—not because of the code, but because of the behavior the code encouraged. That’s the twist: products don’t just move pixels; they move people, trucks, energy, and water.
This talk invites an outward mindset—seeing beyond ourselves to the needs and constraints of the wider system—by giving the “river” a real seat in design decisions. We’ll use three simple tools to do it: a Stakeholder Web that maps humans and nonhumans, Impact Timescales that stretch from now to a decade, and Consent Signals that translate environmental “no’s” into product guardrails.
Leaders get a strategy for reducing external risk while unlocking trust. Developers get concrete checklists they can ship next sprint. The result isn’t slower delivery—it’s smarter momentum, built for the world our products actually touch. (That’s how you create new worlds—by seeing the one you’re already shaping.)
Daniel Oros
CodeCrafters by BT
Daniel doesn’t write to impress. He writes to think. To untangle the knots of the world and reweave them into something that makes sense—at least for a moment. He draws not for the sake of art, but to make things real. Tangible. Useful. He sings so others can dance, and he simply is—so others might see.
This isn’t just poetic musing. It’s a pattern. A way of being. A philosophy that suggests the most powerful transformations don’t come from force, but from perspective. Daniel is fascinated by the more-than-human world—the ecosystems, the interdependencies, the quiet intelligence of nature. And he believes that with the right mindset—an outward one—everything can shift in the blink of an eye.
But let’s bring it back to the present.
Daniel is a UX designer. His roots are in advertising and online communication, but his reach extends far beyond. With nearly two decades of creative work behind him—words, visuals, strategy—he’s helped clients from coffee brands to space agencies find their voice. Doncafe. Pilot Frixion. NASA. Lenor. Banca Transilvania. Garanti Bank. Healthcare. Each project, a new lens. Each client, a new story.
And yet, where he feels most at home is not in the boardroom or the brainstorm, but in the quiet, persistent work of NGOs. The kind of work where you might just catch a tree hugging a human—if you’re paying attention.
